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- Keep track of your competition - their rankings, prices, estimated volumes
- Track your rankings for as many keywords as you like
- See changes over time in your market:
- Prices - is competition driving prices down?
- Is the market increasing or decreasing
- Who are the new competitors are what are they doing?
- Where have your competitors gone and what did they do wrong?
- Measure your rankings changes against changes to your actual conversion rate, page views etc(requires paid version of Treehouse Metrics)
- Price: Free!