Profit Multipliers Calculator
Forecast the growth of your Amazon business by adjusting the 4 profit Multipliers
Monthly
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Multiplier 1: Sessions %   5,5006,0506,6557,3218,0538,8589,74410,71811,79012,96914,266
   
Multiplier 2: Conversion Rate % %7.7%8.5%9.3%10.2%11.3%12.4%13.6%15.0%16.5%18.2%20.0%
   
Units (Sessions x Conversion Rate) 3504245126207509081,0981,3291,6081,9462,3552,849
Multiplier 3: Average Price % $$20.20$20.40$20.61$20.81$21.02$21.23$21.44$21.66$21.87$22.09$22.31
   
Sales $ (Price x Units) $7,000$8,565$10,445$12,778$15,608$19,086$23,311$28,494$34,829$42,559$52,022$63,561
Cost per Unit % $$14.85$14.70$14.55$14.41$14.26$14.12$13.98$13.84$13.70$13.57$13.43
   
Total Cost of Goods (Units x Unit Cost) $5,250$6,296$7,526$9,021$10,808$12,948$15,504$18,579$22,255$26,660$31,957$38,262
Gross Profit (Sales - Total Costs)$1,750$2,269$2,919$3,757$4,800$6,138$7,807$9,915$12,574$15,899$20,065$25,299
Multiplier 4: Gross Profit %25%26%28%29%31%32%33%35%36%37%39%40%
Increase or Decrease in 12 months$23,549
Instructions

Sessions: Enter the number of sessions that you have each month. You can find Sessions from Seller Central -> Business Reports

Conversion Rate: Enter your Unit Session Percentage. Seller Central -> Business Reports

Average Price: Enter your Average Selling Price. Seller Central -> Business Reports

Cost per Unit: Enter your total Cost per Unit - include Cost of Product, Freight to FBA, FBA fees and Amazon Commission